PRIVACY POLICY AND TERMS OF USE

Last Updated: July 3, 2026

Introduction

This website (the “Site”) offers information, products, and services related to real estate (the “Services”) that Fran Calderon and Graceland Real Estate provide. We operate this website and may use third-party contractors to support the delivery of the Services and the Site (“Service Providers”).

If you are a visitor to this Site, this Privacy Policy and Terms of Use applies to you and describes the policies and practices regarding the collection, use, and disclosure of your personal information in connection with your use of the Site. We act as the controller of your personal data, and our Service Providers assist us in providing the Services solely in their capacities as service providers and data processors.

This Privacy Policy and Terms of Use does not apply to any websites, applications, or other online services that do not link to this Policy, including other services provided by us or by our Service Providers. If you have questions about our use of your personal information, please contact us using the information in Section 11 below.

  1. Personal Information We Collect

    We collect information from you in various ways when you access or use the Site or otherwise interact with the Services. This information may include:

    Information You Provide to Us

    Contact information that you provide, such as your first and last name, email address, home address, and phone number; feedback or correspondence, such as information you provide when you contact us with questions, feedback, or other correspondence; marketing information, such as your preferences and/or consents for receiving communications about our activities, events, and properties, and details about how you engage with such communications; and other information which you may provide voluntarily or that is necessary in connection with your interactions with us through the Site or Services.

    Information We Obtain from Third Parties

    Social media information: We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with these pages, the platform providers’ privacy policies will apply to your interactions and their collection, use, and processing of your personal information.

    CRM and Communication Data

    If you communicate with us via email, text message, or other electronic means, or if we use customer relationship management (“CRM”) tools to manage our interactions with you, we may collect and process: email message content, metadata; text message content; communication timestamps; contact information and communication history.

    Automatic Data Collection

    We and our Service Providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, such as: device data (including operating system, browser type, IP address, and general location information) and online activity data (such as pages viewed, time spent on pages, and navigation paths).

  2. How We May Use Your Personal Information

    We may use your personal information for the following purposes:

    To provide and operate our Services: To provide, operate, and improve our Services and Site; communicate with you about real estate inquiries; and provide support and respond to requests.

    To manage our relationship with you: We use CRM tools to maintain records of our communications, track your property preferences, and provide personalized real estate service.

    To send you marketing communications: If you have opted in, we may send you direct marketing communications regarding properties or market updates, including through phone, email, and SMS text messages. You may opt out of receiving such communications at any time.

    For compliance and safety: As we believe necessary to comply with applicable laws, protect our rights, or deter fraudulent activity.

  3. How We Share Your Personal Information

    We do not “sell” your personal information. We may share your personal information as described below:

    Our Brokerage and Team: With Graceland Real Estate and associated team members to facilitate your real estate transactions.

    Our Service Providers: Companies that provide services on our behalf (such as hosting, CRM services, email delivery, and website analytics).

    Professional advisors: Such as lawyers, title companies, or inspectors, where necessary in the course of real estate transactions.

    We will never disclose any personal information such as phone numbers and SMS consent to any third parties for marketing purposes.

  4. Advertising and Tracking Technologies

    We may use advertising and tracking technologies (like cookies and pixels) to deliver relevant advertising and measure the effectiveness of our marketing efforts on platforms like Facebook and Google. You can block our Services from setting cookies by using browser settings or privacy plugins.

  5. Privacy Choices and Opt-Outs

    SMS Communications Opt-Out: To opt out of receiving SMS communications, reply STOP to any SMS communication sent to you.

    Email Communications Opt-Out: You may unsubscribe from email updates at any time by following the unsubscribe link in the email.

  6. Data Retention

    We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, real estate commission, or accounting requirements.

  7. Third Party Services

    The Site and Services may contain links to websites and other online services operated by third parties (such as Zillow or local MLS boards). We do not control websites operated by third parties, and we are not responsible for their privacy actions.

  8. Security

    We employ technical and organizational safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee its absolute security.

  9. Children

    Our Services are not intended for use by children under 18 years of age.

  10. SMS Text Messaging Terms of Use

    (i) Use of SMS Text Messaging: We use SMS Text Messaging to confirm appointments, send property updates, and notify clients of schedule changes.

    (ii) Unsubscribing: You can cancel the SMS service at any time. Just text “STOP“. We will send you an SMS message to confirm that you have been unsubscribed.

    (iii) Assistance: If you are experiencing issues with the messaging program, you can reply with the keyword “HELP” or contact us directly.

    (iv) Frequency and Data Rates: Message and data rates may apply. Message frequency may vary.

  11. How to Contact Us

    You can reach us by email at fran@gracelandrealestate.com or by mail at:

    Fran Calderon
    Graceland Real Estate
    Waco, TX